By invitation or referral only • Group size: 5–7 • Next start date: September 5, 2025 • Seats remaining: 2

Lead Your Exit.

Control Your Legacy.

Built for founders who want to exit on their terms, without losing their business to the Buyer-First Machine.

You Built a Business.

Now Build the Exit It Deserves.

If you’re thinking about selling in the next year or two, you’re not alone—but most owners discover too late that they’re not actually ready.

Not Buyer‑Ready.

The Buyer‑First Machine

Glenn Stearns, Undercover Billionaire, says “Step one is to find a buyer first.” He’s right...and the buyer lists are massive.

Codie Sanchez, Private Equity Investor, says “There’s so much money out there and not enough good deals.” She’s right...and the demand is real.

The problem? The Buyer-First Machine doesn’t care how many years you’ve poured into your business, how much you love your team, or how much you think it’s worth. It cares about winning the deal.

If you’re not prepared, you’re swimming with sharks.

💡 What "Buyer-Ready" Means

The buyer’s first question: "Can this business produce the same results, or better, without the owner?"

If the answer isn't a confident "Yes!": You're not buyer-ready yet.

Buyer‑Ready = transferable, documented, financially clean, people‑and‑process dependent (not owner‑dependent).

🚨The Ugly Truth Most Owners Never Hear...

"I spent $442,500 in retainers on a broker. They made promises, then ghosted me.

I ended up auctioning my company to my competition just to avoid the debt.”

— "Bud," former owner

📉 The Stats Don't Lie

Most sellers don't find this out until it’s too late

🚨 80% of businesses never sell

Most listings expire or get picked apart before ever closing.

(Source: Divestopedia)

“Why 80% of Businesses Don’t Sell” (Divestopedia)

📉 Only 3 in 10 owners ever exit successfully

The rest leave with less — or nothing.

“Only 30% Exit Successfully” (InvestmentBank.com)

💣 Legacy doesn’t transfer without a plan

Buyers don’t want fixer-uppers. They want certainty.

(Source: Forbes/Sageworks)

“Why Most Owners Can’t Sell When They Want” (Forbes)

Why this keep happening...

We’re not pointing fingers.

We’ve sat in the boardrooms.

We’ve led the closings.

We've seen the carnage.

And we know where the bodies are buried...

Most owners walk into this complex game

without knowing the rules,

or that they're even playing a game.

  • Owners jump straight to listing and “hope the buyer gets it.”

  • They make tactical fixes as a substitute for a real transfer plan.

  • Advisors promise buyers before understanding the business.

  • The business is owner‑dependent, not system‑dependent.

  • And the list goes on...

Here's the uncomfortable truth:

You can’t outsource a broken business.
Great brokers sell great businesses.
But if your business isn't buyer-ready, even the best closer can't save it.

The best exits are engineered.

You don't need to be perfect.

You need to be buyer-ready.

“If your business can’t run without you, it’s not a business. It’s a job.”
— Real Buyer, Private Equity Fund

📌 How Most Owners Try to Sell Their Business

Most sellers try to wing it. Or worse — they Google it.

The logic seems simple enough:

  • Get a valuation

  • Clean up the books

  • Find a buyer

  • Negotiate a deal

  • Close and celebrate

And sometimes it works... but usually, it doesn’t.

Here's why:

  • They skip real prep and jump straight to listing

  • They assume buyers will “get it” without a clear pitch

  • They underestimate how brutal due diligence can be

  • They trust brokers who say “I’ve got a buyer” before learning the business

  • They don’t know what buyers actually care about until it’s too late

  • They get retraded late in the deal with a lower offer after “new” risks are “found”

  • They mix personal and business expenses (🚫 commingled = 🚩 credibility risk)

  • They list a vehicle, lease, or spouse’s payroll that buyers won’t accept as legit expenses

  • They take their foot off the gas post-LOI then lose the deal from declining sales

  • They treat their exit like a finish line instead of a transfer of risk

  • They forget that control matters more than intentions

You don’t need a broker to sell your business.

But doing it alone is a different story.

Most DIY sellers hit a wall — not because they’re unqualified,
but because they’re unprepared.

That's why we reverse-engineered the entire process from what real buyers actually buy, and built the Buyer-Ready Blueprint™ to guide the way.

🕒 Why This Shouldn’t Wait

Even if you're not planning to sell for another year or two...

Deals get forced by what we call The 7 Horsemen:

  • Death

  • Divorce

  • Disease

  • Distress

  • Disagreement

  • Departure

  • Dullness

These aren’t just risks — they’re eventualities.

And when they show up, your timeline is no longer yours.

By the time most owners are ready to sell,

they’re no longer in a position to negotiate from strength.

Don’t wait for a disaster to force your hand.
Get deal-ready while you still have control.

Why We Built PeerExit

Too many good business owners get left behind — or worse, led astray — by an industry that’s supposed to help them.

After decades in the arena, we kept seeing the same thing in the deal rooms:

Great owners. Solid businesses. Deals that never closed.

Not because the business wasn’t valuable.

But because it wasn’t transferable.

By the time the owner figured that out, it was too late — the buyer walked, the price tanked, or the deal died in diligence.

We built PeerExit to stop that.

How PeerExit Flipped the Script

The traditional business broker model is broken.

So we eliminated the noise...

✅ No bloated retainers to get started
✅ No bait-and-switch funnels disguised as “free consults”
✅ No hand off to junior reps pretending to be deal experts
✅ No listing-and-praying with no pre-sale prep
✅ No cookie cutter “guru” playbooks with zero accountability
✅ No confusion — real tools, real advisors, real outcomes
✅ No guessing — we give you the roadmap, not just the theory

This isn't a course.

This isn’t a feel-good mastermind.

This is a hands-on, high-trust war room for serious founders who want to lead their exit — and win.

We’re not playing broker’s game.

We changed it.

Groups sizes are limited to 5-7 participants

How We Engineered PeerExit

💡 We didn’t guess. We engineered this.

The DMAIC Origin

As a team of M&A advisors and Lean Six Sigma Black Belts, we saw the same thing over and over: great owners with solid businesses who couldn’t sell.

So we Lean Six Sigma'd it and engineered a solution:

  • Defined the real problem: Most businesses don’t sell — they die with the owner.

  • Measured buyer behavior: We sat with thousands of buyers, private equity, family offices, venture capital search funds, strategic acquires, and people who were simply looking to buy businesses, to understand exactly what they buy and what they look for in something they are going to buy.

  • Analyzed the gap: Buyers invest in assets, not jobs. Most businesses are built like jobs.

  • Improved the model: So we built the Asset-Worthy Investment Framework™, reverse-engineered from what buyers actually want.

  • Controlled the outcome: Then we turned it into a 90-day roadmap called the Buyer-Ready Blueprint™, so you can execute with precision without brokers and advisors bleeding you dry.

💡PeerExit exists to help business owners prepare their companies for a successful sale, by making their business buyer-ready, so more owners can exit without regret.

We built it because we are sick of watching owners we care about walk into deals blind — or worse, lose everything they built.

PeerExit is the system we wish we had built 10 years ago.

What PeerExit Actually Does

PeerExit is where your exit gets engineered. Not guessed.

Using our proprietary Buyer-Ready Blueprint™, you’ll work with real M&A Advisors, Change Agents, Peer Accountability Partners, and our system built from buyer psychology to you turn your company into a Buyer-Ready Business.

One that serious buyers can evaluate, understand, and say yes to without confusion, chaos, or red flags.

You’ll work through a clean, structured sequence to:

✅ Package your business like an asset — not a job

✅ Recast and validate your financials under buyer scrutiny

✅ Build your Confidential Information Memorandum and data room early

✅ Lock in your walk-away number and define deal terms

✅ Prepare for buyer calls with real objections and deal psychology

✅ Run your business through a simulated diligence process — and fix the gaps

You’ll know exactly where your business stands — and what buyers will love, question, or walk away from.

No guesswork. No filler. Just the hard truth — and the tools to fix it.

PeerExit isn’t built to impress investors.

It’s built to protect founders by giving you the one thing that changes exits forever:
Leverage.

⚙️ The Buyer-Ready Blueprint™

What Buyers Are Looking for in a Business

Before you list, pitch, or talk to a buyer ask yourself:

Can this business run without you?

Would you invest in this business if you had to run it without you?

🧠 If the answer isn't a confident "yes!" Here’s exactly what you need to fix:

  • ✅ Clear Concept – One offer. One message. One audience.
    → Can a stranger explain what your business does in one sentence?
    Buyers skip or lowball businesses that feel scattered or confusing.

  • ✅ Sticky Cash Flow – Recurring or predictable revenue.
    → Do contracts, subs, or repeat buyers make your cash flow dependable?
    One-off sales = uncertainty. Predictable cash = valuation boost.

  • ✅ Growth Capacity – Room to scale without rebuilding from scratch.
    → If a buyer added capital or people, would the business grow or break?
    You want scalability, not saturation.

  • ✅ Right Team – The machine works when you’re gone.
    → Are the right people in place doing the right things, without you in the middle?
    No buyer wants to replace a genius owner with a manual.

  • ✅ Documented Systems – SOPs and checklists in a data room, not in your head.
    → Could someone new follow your process without calling you?
    Starbucks scales because of systems, not coffee quality.

  • ✅ Feedback Loops – Dashboards, triggers, and early alerts that catch issues early.
    → Do you get signals when something’s off — before it’s too late?
    Buyers want a cockpit, not a guessing game.

📉 Most businesses never sell because they miss one or more of these.

Buyers want more than cashflow. They want a business that works... without you.

The M&A war room you’ve never had... Until Now.

Everything You Need to Exit on Your Terms

1-on-1 Exit Strategy Sessions

Clarify your walk-away terms, value gap, and what winning actually looks like — before any buyer sees your deal.

Financial Recast + Business Valuation

Get a DCF model, market comps, and a clean valuation deck — so buyers don’t run or lowball.

M&A Legal Strategy Call

Spot red flags early, understand deal terms, and avoid getting buried in the fine print.

Private Wealth Advisory Session

Know how to protect your proceeds and plan life after the deal — like a real legacy builder.

SOP + Diligence Toolkit

Templates, checklists, and digital data room setup, ready for buyer due diligence.

CIM + Confidential Buyer Materials

Professionally designed CIM and teaser to attract serious buyers — clean, credible, conversion-ready.

Buyer Deal Box Alignment Tools

Map your business to real buyer filters so you're not guessing what they'll want.

Live Strategy + Slack Group

Join 8 live sessions and private Slack with other owners + advisors for reviews, hot seats, and strategy checks.

Understand how buyers evaluate risk and prepare accordingly.

Groups sizes are limited to 5-7 participants

🔥 What You’re Actually Getting

Everything you need to get your business Buyer-Ready

🧠 Strategic Exit Planning ($7,500 VALUE)

  • Private 90-min 1-on-1 Strategy Sessions w/ M&A Advisor

  • Exit Timeline & Value Gap Assessment

  • "After I Sell..." Legacy Vision Map

  • Walk-Away Deal Number Exercise

📊 Financial Recast + Business Valuation ($9,500 VALUE)

  • Discounted Cash Flow (DCF) Model

  • Precedent Transactions & Market Multiples

  • Industry Trend & Buyer Landscape Analysis

  • Visual Valuation Deck for Strategic Conversations

⚖️ Legal Strategy + Wealth Planning ($5,500 VALUE)

  • M&A Attorney Strategy Call

  • Legal Red Flag Review

  • Private Wealth Advisory

📑 SOP Toolkit +CIM + Data Room ($9,000 VALUE)

  • Owner Transition Blueprint: Succession map for replacing yourself without chaos

  • SOP Starter Kit (templates, docs, checklists)

  • Digital Data Room Setup

  • Standard CIM & Teaser

🧠 Buyer-Ready Blueprint™ ($12,500 VALUE)

  • Proprietary 6-Pillar Asset-Worthy Investment Framework (AWIF)

  • Built from buyer psychology + private equity risk modeling

  • Scorecard, Readiness Audit, and Action Tracking

🎯 Buyer Deal Box Alignment™ ($2,500 VALUE)

  • Reverse-engineer your business to fit buyer filters (private equity, search funds, strategic acquirers)

  • Map to deal boxes that increase multiples and reduce time on market

  • Includes proprietary filter-matching tools

🔍 Due Diligence Readiness Audit ($1,750 VALUE)

  • Simulated red flag review from a buyer lens

  • Financial QA and packaging review

  • Pre-market risk and credibility assessment

🧑‍🤝‍🧑 Peer Group + Live Feedback ($10,000 VALUE)

  • Weekly 90-Minute Peer Group Zoom Calls with M&A advisors and other sellers

  • Live Hot Seats, Expert Reviews, and Owner Spotlights

  • Private Slack Channel: real-time support, Q&A, resource sharing

🔒 Two Ironclad Guarantees ($114,000+ VALUE)

  • Fit-First Guarantee - Either there's action in the first 15 days or a full refund

  • Deal-Ready Guarantee - Either you're deal ready or we'll take you to market our self

🔥 Bonuses (Extras That Build Legacy + Leverage)

🎓 10% Legacy Giveback ($1,449+ VALUE)

— We donate 10% of your PeerExit fee to the charity of your choice

🌟 Legacy Builder Spotlight ($1,000 VALUE)

— Opt-in public feature across PeerExit channels

🔐 Private Buyer Rolodex Review ($2,500 VALUE)

— Get soft-matched with vetted buyers post-program

💥 TOTAL PROGRAM VALUE: $177,700+

You Pay: $14,497

✅ No retainers. No BS. Just results.

💎 Looking for more?

If you want to go deeper, or fast-track your readiness, we offer optional add-ons below.

  • Books Cleanup — Clean, categorize, and reconcile books

  • Premium CIM — Advanced visuals + PDF & PPT formats

  • Buyer Squeeze Page — Lead-gen funnel for inbound buyers

  • Due Diligence Support — Coaching through buyer diligence

  • Success Fee Buy Downs — Cap your fee at a lower rate and save

  • VIP Rush Track — Accelerated delivery: Get deal-ready in 60 days with priority support

  • PeerExit Private — Full PeerExit Program with Solo Access and Flexible Peer Group

Choose any à la carte or save with PeerExit Elite or PeerExit Private bundles.

🎯 This Is How We Get You Buyer-Ready

If you hired each expert separately, you’d spend $45K+ upfront — and pay another 10%+ at closing.

How We Save You $145,000+ in Fees and Back it with Guarantees

The Fit-First Guarantee

If we're not a fit, or you don't complete the onboarding in the first 15 days, we'll refund your payment and open your seat to someone else.

  • No fine print

  • No drama

  • No wasted time

To complete onboarding:

  • Complete your balance payment within 7 days

  • Select your nonprofit you want your 10% giveback to support

  • Opt-in (or decline) to the optional Legacy Spotlight feature

  • Join the private Slack channel

Just follow the onboarding steps and we'll lock in with you. If you don’t, we’ll assume the timing is not right and protect the group’s momentum by moving forward without you.

The Deal-Ready Guarantee

If you do the work, complete the program, and still don’t feel ready to go to market, we’ll step in and take you ourselves.

  • We’ll represent your business directly

  • We’ll credit 100% of your PeerExit fee toward our M&A success fee

  • We’ll cap that fee at 7% or $70K — whichever is greater

To activate the guarantee:

  • You must complete your full program

  • Your business must meet the minimum buyer criteria from the Asset-Worthy Investment Framework

  • You agree to a separate, no-retainer M&A engagement

If our program doesn’t get you there, we will. Period.

This is an insurance policy against the kind of mistakes that cost owners everything they built.

Our guarantees are your safety net.

You win either way.

Ready To Get Started?

Submit your info to request an application

Name

Email

🔒 100% private. We HATE spam.

We never share your info.

Groups sizes are limited to 5-7 participants

How Your Exit Funds the Future

Every PeerExit participant makes an impact and builds a legacy.

PeerExit was built by owners, for owners and we believe a great exit means more than just cashing out.

That’s why we donate 10% of every program fee to a cause that matters — in your name or anonymously.

  • You choose the charity — any qualified 501(c)(3)

  • Or let it default to our community partner: Aiea High School PTSO

  • You can choose to give in your name, your company’s name, or anonymously

  • You’ll receive confirmation of your donation for your records

Legacy Is More Than What You Leave Behind.

It’s What You Set in Motion.

Exiting right is not just about walking away with more…

It's about leaving behind something that matters.

Lead the Transition from Owner to Seller

The best exits aren’t accidents.

They’re engineered.

PeerExit gives you the playbook, tools, and peer accountability to exit with control and confidence.

You don’t have to sell today.

You just have to decide you won’t do it blind.

Your exit is coming...with or without a plan.

Choose the one where you win.

Lead Your Exit
Control Your Legacy

Private. High-trust.

Real results.

PeerExit

© 2025 PeerExit. All rights reserved.